Evy Poppe began her career in a customer care position. This matured into a sales position, managing key accounts. Building up close contacts to customers, she quickly understood that a company's success is very much dependent on good marketing support. A new challenge and interest, the next step was clear: to study marketing. Faster than expected, this choice led to her switching to the market research sector. With more than 7 years' experience in the sector, she took the decision in 2020 to go it alone, setting up Mind Surge. She can now put her full focus on a personal approach in which quality and flexibility play a key role.